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Tuesday, February 22, 2011

How a Consumer Thinks

by Donald Miller
"Rivalry is consumer thought based in dualism, the pesky habit of turning everything into this or that kind of divisions. Dualism is a way for a lesser brain to feel like it understands the world and thus feel control or security. We are taught to be for or against something rather than to understand an issue from multiple perspectives. We are taught there are only two sides to an issue. This is of course absurd.

Talk show hosts cannot afford to be objective. They must make people feel like they understand an issue and also feel like they have an enemy who is out to get them. They must take sides. They must make you believe that something that belongs to you is being taken away. That’s the fastest way into your pocketbook. You will pay them to defend you from an enemy that may or may not exist. They can’t afford to be objective. They want your money so they have to make you afraid. They must oppose a certain and named enemy, and that enemy must be evil. If they don’t do this, nobody will listen and they won’t make money. We are drawn to sensationalism."

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